CLIENT:
C1000 Supermarkets
OBJECTIVE:
Activation of C1000’s sponsorship of Toppers in Concert 2007
CAMPAIGN:
During the 5 day concert period Say Cheese added an extra dimension to the standard sponsorship exposure of logos. In a 2.5 hours period leading up to the actual concert Say Cheese worked with 25 photographers and 3 Event Managers to deliver a photo marketing campaign. The team took as many photos as possible of the concert audience, these photos were printed straight away and put in a special C1000 branded photo frame and handed out as a tangible souvenir of the concert. The day after each concert the photos were placed in a special micro-site as part of the C1000 corporate website. Visitors were able to view and print the photos, download them or send them as e-cards to friends and family. In addition the visitors were incentivised to subscribe to the C1000 digital newsletter.
| Results: | |
Number of photos printed: |
19,800 |
