CLIENT:
General Motors, Opel
OBJECTIVE:
Extend the contact moment with visitors at the Opel stand during the Amsterdam Motorshow and create traffic to the Opel website where visitors could register their details
CAMPAIGN:
Opel is one of the leading automotive brands in the Netherlands and one of the larger exhibitors during the Amsterdam Motorshow. Each day Say Cheese had photographers working on the Opel stand where they took photos of visitors standing next to their favourite car. On the back of the branded photo frame were details of an online competition, driving event visitors online to the Opel website where they could register their details to enter a prize draw to win the latest Opel Cabrio.
| Results: | |
Number of photos printed: |
8,250 6,384 188,328 2,239 809 1,190 |
