CLIENT:
T-Mobile

OBJECTIVE:
Generate store traffic, and to promote T-Mobile new ‘5 faves’ programme

CAMPAIGN:
T-Mobile introduced the ‘5 faves’ service. A product offering which gives T-Mobile clients unlimited calling to 5 favourite people. To support the introduction of this programme Say Cheese developed a roadshow visiting selected T-Mobile stores to increase store traffic.

Team
# Say Cheese Photographers per day:  5
# Live Days:  4
# Working Hours per day:  4
Results
Number of photos printed: 2,940
Number of unique visitors online: 2,130
Number of page views / brand impressions: 41,559
Ratio of photo to unique online visitor: 1:0.7
Number of photos printed per hour per photographer: 36,000
Number of downloads: 1,677
Number of e-cards sent: 653,000



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